Modern Art: Identity Design For More Engagement
I led the redesign of Modern Art to high bounce rates, and low engagement. By creating a modern, user-friendly interface with responsive design, we improved user experience, resulting in a 40% increase in engagement and a 30% reduction in bounce rates. This redesign significantly enhanced lead generation and positioned ahead of its competitors.
Date
June 2024
Role
Event Director & Designer
Company
Modern Art
Problem
A modern art company is struggling to attract a wider audience and increase sales of its contemporary art pieces. The company primarily appeals to traditional art collectors and lacks effective strategies to engage younger, digitally-savvy customers who are more accustomed to online shopping and social media.
Solution
The company decides to create a more dynamic digital presence by launching a virtual gallery experience that allows customers to explore artworks in immersive 3D environments. This will be paired with social media campaigns showcasing the artists and behind-the-scenes processes, offering limited-edition online releases and engaging influencers in the art world. By integrating augmented reality (AR) features, buyers can visualize the artwork in their own spaces before purchasing.
Market Analysis
One of the challenges faced was maintaining the authenticity and value perception of the artwork while introducing digital sales and online marketing. The company had to carefully navigate the balance between modernizing the art experience and preserving its artistic integrity, ensuring that digital initiatives did not undermine the exclusivity or craftsmanship of the art pieces.
Result
Within six months of launching the virtual gallery and digital marketing strategy, the company sees a 40% increase in website traffic, a 25% rise in sales, and higher engagement on social media platforms. Younger art enthusiasts are now regularly visiting the gallery's virtual tours, and the company receives positive feedback for its innovative use of technology in making modern art more accessible.